• Feldspar appoints Andrew Haworth, Premier League’s Chief Strategy Officer, and Warren Jones, SailGP’s Chief Technology Officer to its board of advisors.
  
  
• The duo complete the board at Feldspar, joining existing members Mathew Cole, Julia Elliott Brown and Tim Godfrey, who were announced last month.

• These appointments reflect Feldspar’s bold ambitions to build the world’s first sensor-enabled high-performance running track and pave the way for new immersive live experiences for athletics fans. 

‍LONDON, 5 November 2024 – Feldspar Limited [“Feldspar”], the UK-based technology company, today announced two senior appointments to its recently formed board of advisors. Andrew Haworth, Premier League’s Chief Strategy Officer, and Warren Jones, SailGP’s Chief Technology Officer will join board members Mathew Cole, Julia Elliott Brown, and Tim Godfrey, effective immediately. 

The new board appointments demonstrate Feldspar’s ambitious vision to bring athletics into the digital future and provide fans with a richer, deeper, and more exciting experience. Andrew Haworth brings over 15 years of experience at leadership level and driving business strategy, including from his current role as Chief Strategy Officer at The Premier League, and previously from BT where he played an integral role in returning the consumer business to growth and the scaling of BT Sport. Warren Jones, meanwhile, has driven and overseen remarkable technological advancements in his role as Chief Technology Officer at SailGP, the ultimate international sailing competition built on a data-driven approach and digital fan engagement. He has worked closely with global partners to drive innovative solutions for broadcast production, data management and distribution, creating a new fan engagement platform, and launching various apps, including one for race management.

The board announcement follows another senior hire earlier this autumn: Olympic Gold medallist Darren Campbell, MBE, joined the business as Global Track Strategy Director to drive the firm’s success in transforming athletic training and performance. 

‍Alvina Chen, Founder and CEO of Feldspar said, “Both Andrew and Warren have been integral to implementing and carrying out a vision for some of the most respectable businesses in the UK. I am thrilled to welcome them to the board and lean on their experience going forward. With Andrew’s and Warren’s appointments, we have now completed our board and I couldn’t be happier with the diverse backgrounds and wealth of experience we have assembled with our five advisors. We can now look forward as a team and truly accelerate the development of our technology.” ‍

‍Additional quotes‍

‍Andrew Haworth, Chief Strategy Officer of Premier League, said, “I'm thrilled to join the board and support Alvina's vision to revolutionise athletics through data-driven insights. Her passion for enhancing fan experiences and optimising athletic performance is inspiring, and I'm excited to be part of this transformative journey.” 

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Warren Jones, CTO of SailGP, said,  “I believe in the transformative power of technology across all sports and so when Alvina’ presented Feldspar’s vision for transforming athletics and bringing it to the digital age, I was delighted to jump at the opportunity to join the company as a Board Advisor. Given my previous experiences, I am really excited to collaborate with a like-minded, forward-thinking organisation that is committed to innovation and technical excellence in an exciting sport, like athletics.”

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About the board advisors

‍About Andrew Haworth

‍Andrew Haworth has over 15 years of C-suite leadership experience gained in the telco, sports, and entertainment industries. In his current role as Chief Strategy Officer at the Premier League, he is championing the use of data and technology to boost fan engagement and insight, while leading the overall business strategy formulation. Previously at BT, he was integral in getting the consumer business back into growth, the launch and scaling of BT Sport, and the integration of EE into the consumer business. He oversaw a billion-pound sports rights portfolio, including landmark deals with the Premier League and UEFA Champions League. Andrew is known for leading disruptive change and fostering strategic growth in consumer and media markets.

‍About Warren Jones

‍Warren Jones is the Chief Technology Officer (CTO) at SailGP, the premier global sailing competition featuring high-speed F50 catamaran races. As CTO, Warren drives innovation by leveraging advanced technologies to enhance athlete performance and build fan engagement, establishing SailGP as a leader in data-driven sports entertainment. With over 20 years of experience in technology leadership across elite sports organisations, including The America’s Cup and Oracle Team USA, Warren combines deep technical expertise with a passion for transforming the sports experience through data and digital solutions.