We’re Pioneering the Future of Sports Entertainment in Athletics
We are building the world’s first integrated smart flooring system, engineered to boost athletes' performance and elevate fan engagement at live sports events.
Our innovative solution seamlessly integrates cutting-edge flooring and sensor technology, setting a new standard in sports entertainment.
We revolutionise the global sporting experience in athletics worldwide through the integration of advanced flooring technologies.
We Rewrite the Rules
We challenge the status quo through innovation and lead the way to a new intersection where technology, entertainment, and sports meets in unprecedented ways. We are setting a new benchmark for performance and engagement.
The Opportunity
Humans have always been in pursuit of speed. Recent advancements in footwear and apparel have enabled athletes to break records. Yet, despite this progress, one thing has stayed largely unchanged for the past 60 years.
We firmly believe that by revolutionising the running track, we are not only providing new avenues for athletes’ development but also propelling athletics into a new era of exhilarating, high-energy international events, similar to what we see in sports, like football and motorsports.
Our Beginnings
Feldspar was born from a vision to blend advanced technology with the natural world, inspired by the simplicity of a broken feldspar mineral. Our logo, a bold and minimalist design, features a stylised "F" icon composed of interconnected geometric shapes within a hexagonal frame.
This modern symbol not only nods to the crystalline structure of feldspar but also represents our core values—innovation, adaptability, and scalability. With a foundation in advanced material science, Feldspar is leading the way in smart flooring, sports tracking software, and innovative sports surfacing solutions.
Behind the Name
The name “Feldspar”, reflects a harmonious blend of modern technology and natural inspiration. Derived from the earth mineral feldspar, a cornerstone of our planet's composition, the brand name signifies a seamless evolution from traditional cinder tracks to cutting-edge digital solutions.
Inspired by the mineral that constitutes a significant portion of the earth's crust and hard-wearing materials, known for their exceptional strength and lightweight properties, Feldspar embodies a commitment to creating running experiences that are both grounded in the natural world and driven by technological advancement.
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Changing Lanes: My Journey from Track to Tech
I am Alvina Chen - a former professional athlete turned innovator and entrepreneur. My love affair for track running began when I was 12. Sprinting down the track and feeling the adrenaline rush, I knew instantly that it was my calling. Soon, I was competing worldwide, living the athlete’s dream.
